How to grow your blog with Tailwind: Month 2

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At the start of December 2019 I purchased Tailwind for Pinterest on a Cyber Monday deal. I saved a massive $70 on the original price so I figured I had nothing to lose. After using the one month free trial and seeing lots of fellow bloggers sing the praises of Pinterest for driving massive amounts of traffic to their blog I was ready to invest some money into growing my blog. I've decided to track my progress each month so I can see if I'm seeing any results and so fellow bloggers can get a true idea of how Tailwind and Pinterest work in driving traffic to your blog. You can take a look at month 1 here.

How to grow your blog with tailwind

I know there are loads of Pinterest guides out there where you're shown huge stats, a single pin that receives thousands of link clicks which of course converts to page views. I myself have bought those guides from people absolutely killing it at Pinterest and their stats are insane which has been more than a little off putting for me. The reality is most of my pins don't receive any link clicks or any saves. I'd love to say that I've seen a massive difference in my blog stats in the two months I've being using Tailwind and although my stats have increased ever so slightly it's nothing compared to what others seem to get. Some of my stats shot through the roof in my first month of using Tailwind but I haven't seen as bigger of an increase in numbers this month.

My stats

All analytics photos in this post are from the date range 4th January 2020 - 3rd February 2020 and are all linked to my blog. I have filtered out all other pins and just focused on pins from my claimed blog account. I'm also focusing just on link clicks as that's what I'm trying to achieve with Pinterest. Link clicks on pins equate to page views on my blog.

So as you can see all categories are still on the up,  granted the numbers are nowhere near as impressive as last month but what you have to remember though is these all improved dramatically last month because it was my first month using Tailwind. It's good to see that engagements have seen the biggest growth though, up from 1.28k to 1.65k and engaged audience is still going up too.  

Playing with numbers

I think one of the reasons for my stats going up and down so much this month is that I've being playing around with the amount of pins I'm pinning each day. However I may lower this to 30 and leave it there for a few months now so I can truly test the strategy and get a better idea about my stats. Also as I said, stats often take a dip so I'm not too worried that this month isn't as good as last month. 

Those Pinterest guides you buy, they're all from people with established accounts hence the reason why their numbers are so big. It's so important to remember that if you have a brand new Pinterest account or you're only just implementing a Pinterest strategy your numbers will look completely different.

Top pins

Reassuringly, even though my stats are not high for link clicks there are some positives to take from it. Out of my top 10 pins to have received the most link clicks this last month, 9 of them are from my revamped pin style that I started implementing half way through my first month using Tailwind. I've now established a pin style and I think it's showing and working as they're the better performing pins.

There's a slight increase of link clicks compared to last month but still no real big hitters. It is interesting that my top 5 pins are all finance related, 3 of the pins all lead back to the same posts. When analysing what Pinterest users are interested in though less then 1% of Pinterest's audience has an interest in finance so I'm working within one of the least popular niches yet my pins are receiving interest which is very encouraging!

 Month 2 conclusion 

So far things seem to be heading in the right direction even if it is at a slow and steady pace. I currently don't have any regrets about purchasing Tailwind and I think it's going to take a few months of sticking with the same number of pins, establishing a style and figuring out what works. I think that's the key thing here, you don't instantly know what's going to work. I'd honestly say the first few months of using Tailwind are about finding your feet and working out what's a good strategy for you. I'm excited to see where Tailwind and a good Pinterest strategy are going to take me.

I hope you're going to find these monthly Pinterest reports helpful. Let me know in the comments if these posts are going to help you out and let me know if you have a Pinterest account, I'd love to follow you!

Calling all girl bosses! I've created a Facebook group where we can all come together and discuss all things blogging, money saving and everything inbetween. It would be great to see you over there. So to be a part of a super friendly and supportive community, hop on over to Facebook and join us!

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