How to improve your small business website | AD

Technology changes at a fast pace and sometimes as a small business it can be hard to keep up with it all. As well as actually running your business having a good website to attract customers or clients is also essential in making your business work. Here are some technological trend for 2020 that you need to know about to make sure you have the best website possible. 

How to improve your small business website

The basics

If you haven't got the basics nailed then you're just setting yourself up for failure. As a small business it's absolutely essential that your website has all the basics that your potential customers or clients need. It's no secret that in 2020 your website should definitely be mobile friendly. In fact I would go as far as to say you should be more concerned with how your website looks on mobile rather than on a desktop or laptop. If it's not mobile user friendly then you're basically turning away millions of potential sales. Most people browse on a phone or tablet so having an eye catching, mobile friendly design is crucial. Also many people won't spend much time looking for what they want, when people are accessing your site during their commute or on their lunch break, they want to be able to instantly find what they're looking for. Small business websites should be eye-catching and easy to navigate in order to draw customers in and then keep them there. Everything including pricing should be clear for customers or clients to see. A lot of small businesses have fallen into the trap of not showing their prices in fear of competitors or thinking it would be a taboo subject. However not only should you be owning your worth but hiding prices and expecting customers or clients to contact you to learn about your pricing can be very off putting and seem too time consuming. It's time to get your prices out there loud and proud! Once you've got the basics down then it's time to start looking at how you can adapt and grow your site to fit the needs of your audience.

Try video content

I'm not just talking about any old video content, it needs to have a purpose and be useful to the consumer. According to Video Explainers by having a video on your site it can increase online sales by 43%, improve your sites chance of having a front page Google result by 53x and visitors who view videos on retail sites stay on average 2 minutes longer than those who don't. The impact of video content can be huge for small business so it's certainly not a point to ignore. Make sure any video content is helping the consumer out, whether it's by answering their questions, showing your product or company in action or thanking your customers and clients. Make video content that customers want to see and it'll really work for you.

Voice user interfaces

The popularity of Alexa, Google Home and Siri is increasing and voice user interfaces are tapping into that. Think about the fact that people use the likes of Siri and Alexa to search the internet so it makes sense that VUI is trying to bring that to peoples website experiences. The idea is your voice will be able to control every aspect of your website experience without you even touching a keyboard or your phone. As the number of searches made using voice power increases it makes sense that businesses will be starting to look at how they can make that technology work for them. Whist voice user interfaces aren't an essential right now, it's certainly one to keep a very close eye on.

I think as long as you've nailed the basics you can worry about trends later, it's always good to keep up with how audiences interact with your site and how you could make that experience better as in the long run it will benefit your business too.

How are you adapting your website as trends change? Let me know in the comments.

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